Warburtons teams up with the Muppets for ‘The Giant Crumpet Show’

Muppets

Move over Sylvester Stallone, Warburtons has hired some serious Hollywood muscle for its latest TV ad: the Muppets.

The advert is part of a £25m campaign backing the launch of the bakery brand’s new Giant Crumpets range. The ‘Giant Crumpet Show’ stars all of the Muppets’ best-loved characters, including Kermit the Frog; The Swedish Chef; Fozzie Bear; Statler and Waldorf; and Miss Piggy.

Warburtons is the category leader in wrapped bakery, currently holding a 26.2% unit share. The launch of Giant Crumpets is a market first for the baker, which currently produces the UK’s number one selling standard crumpet.

Jonathan Warburton, Chairman of Warburtons said: “Since our standard crumpets first landed on shelves, they have been a firm favourite with families. We knew the only way to make them better was to make them bigger, and what better way to rise to the challenge than with a Warburtons Giant Crumpets spectacular featuring the larger than life Muppets!”

Commenting on The Giant Crumpet Show, Kermit the Frog said: “It’s the thickest and fluffiest production we’ve ever done. We held nothing back, and I’m proud to say no Giant Crumpets were harmed during the making of this advert.”

https://www.youtube.com/watch?v=kLfMrj74otA

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.