Warburtons has further expanded and diversified its product range with the launch of Soft Naans.
The breads have a soft, fluffy texture and can be warmed in a toaster in fewer than two minutes.
Certified vegan, Soft Naans (4-pack) has an RSP of £1.50 and is now on a phased roll out after launching exclusively in Morrisons.
Warburtons has spent £400m on NPD over the last 10 years and now makes more than 70 different types of products.
The Soft Naans follow the recent launches of Crumpet Thins, Gluten Free Fruity Buns, and the expansion of the 21 Seeds & Grains line into Thin Bagel.
Jonathan Warburton, Chairman of Warburtons, said: “Consumers are always looking for different, more interesting meal options which is why we continue to invest in expanding our product range. Our Soft Naans offer consumers a high-quality product that is convenient and versatile.”
