Warburtons has kicked-off the new year with the launch of a brand-new product: Toastie Pockets.
Described as “the toastie you toast in the toaster”, Toastie Pockets are ready-made bread pockets to which consumers can add a filling of their choice before toasting. Available in both White and Brown variants, with four Toastie Pockets in each pack, the new product has an RSP of £1.20 and is available now.
The new product will be supported by a regional communications campaign involving radio and out-of-home advertising, as well as PR and social media activity.
Darren Littler, innovation director, Warburtons said: “Responding to changing consumption trends is an important part of our 140 years of baking heritage, and continues to lay at the heart of what we do. We are always looking for new ways to bring exciting, great-tasting and convenient baked goods to UK households and we are delighted to add Toastie Pockets to our range of sandwich solutions.”
