Warburtons has launched two new products: 21 Seeds & Grains Thin Bagels and Gluten Free Cinnamon & Raisin Sliced Fruity Buns.
The fourth product in the brand’s Thin Bagel range, Seeds & Grains Thin Bagels has an RSP of £1.79 for a four-pack and is exclusive to Tesco for an initial period. The pre-sliced bagels include sunflower seeds, brown linseed, jumbo oats, malted rye flakes, sesame seeds and more. They are boiled then baked, are a source of fibre, and come in at 147 calories each.
Expanding Warburtons’ Gluten Free range, Cinnamon & Raisin Fruity Buns is initially available from Sainsbury’s, Co-op and Ocado ahead of a wider rollout. The buns (RSP £2.90 for a four-pack) use a brioche base, flavoured with cinnamon, mixed spices and caramelised sugar. Baked in Warburtons’ dedicated gluten-free bakery, they are also wheat- and milk-free.
Company Chairman Jonathan Warburton said: “Thin Bagels have become incredibly popular since we launched them in 2015, and there is a great deal of growth still to come. The new 21 Seeds & Grains products are a source of fibre and great for those looking for a lighter alternative to standard bagels.
“We also know that gluten free consumers are always looking for new and exciting products that are high in quality and taste great. Our specialist Gluten Free bakers have created just that as these fruity buns offer something completely new in the GF market.”
