Want a Flake in that? Sykes and Boddy reunite

Melanie Sykes

It’s been 20 years since they last appeared on TV together, but Boddingtons and Melanie Sykes are getting together again for a new ad campaign.

The award-winning original ad famously saw Skyes serve a pint of Boddingtons from an ice cream van with the line “Want a flake in that love?”

Reprising the relationship, AB InBev will launch a new digital marketing, social media and PR campaign this summer. The campaign, including brand new video content, will capture the essence of the original advertising with a contemporary twist for today’s audiences.

“I’m incredibly fond of my association with Boddingtons Bitter,” said Melanie Sykes. “I really enjoyed shooting both my commercials for them. I am very proud of the adverts and I know they hold a lot of nostalgia not just for me but for many people.”

Nick Robinson, AB InBev Marketing Director, UK and Ireland, added: “Melanie and Boddingtons have always been the perfect match and we’re delighted to be bringing them back together!”

 

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.