Summer 2025 sees the return of Wall’s UK collaboration with sugar confectionery giant, Haribo, plus an HFSS-compliant ice cream for Twister.
Haribo Gold Gummy Bears push-up ice cream is available in a single format and combines vanilla ice cream, strawberry sauce and Haribo Gold Bears within the stick. The 85ml product (RSP £2) is HFSS-compliant and made without artificial colours and flavours.
Also ticking the HFSS-compliance box is the 70ml Twister Mallow (RSP £1.60), comprising grape and sour raspberry flavours with a marshmallow swirl. Twister is currently seeing strong value growth, up +17% [Nielsen, GB_Tot Cov, 2024, Twister, Sales Value, Sales Value % Chg YA], driven by a strong HFSS-compliant pipeline of innovation, claims Unilever.
The firm delivered six of the top ten new products in 2024 [Top 10 Value-Ranked Summer NPD, Total Market, Nielsen, w/e 17/02/24 – 07/09/24] and remains the UK’s number one branded ice cream manufacturer [Nielsen Total Coverage, MAT 04-01-25].
