Walkers is out to mess with people’s heads by bringing the flavours of Wotsits, Monster Munch and Doritos to its standard crisp format.
Walkers Wotsits Really Cheesy, Walkers Monster Munch Pickled Onion and Walkers Doritos Chilli Heatwave flavours are available while stocks last in cases of 18x5x24g multipacks (RSP £1.65) and cases of 15x65g £1.25 price-marked packs. A 43g £1 RSP pack is exclusive to Tesco.
The launch is backed by a digital campaign including social media and shopper marketing support.
Jonny Roberts, Senior Brand Manager at Walkers at PepsiCo said: “We know that shoppers are after two main things when they turn to savoury snacks – enjoyment and excitement – and through some of our most iconic flavours and brands, Walkers new limited-time flavours will help deliver on both of those needs.”
