Bowing to public demand, Walkers has teamed up with Lea & Perrins to bring back its popular Worcester Sauce flavour.
Packs feature a graphic of the iconic Lea & Perrins Worcester Sauce bottle to highlight the partnership and catch the eye of shoppers.
The brand has also joined forces with Heinz to launch a Tomato Ketchup variant.
The Heinz Tomato Ketchup bottle also features prominently on packs.
The launch follows on from Walkers’s collaboration with Heinz last year to create three limited-edition sandwich-inspired flavours – Walkers Sausage Sarnie with Heinz Tomato Ketchup flavour, Cheese Toastie with Heinz Baked Beanz flavour and Roast Chicken with Heinz Mayonnaise flavour.
Both new flavours are available now in a range of formats, including a 45g grab bag (RSP £1.10), 70g PMP (RSP £1.25) and 6-pack multipack (RSP £2).
The collaboration also kick starts Walkers’ #GoAllCrispIn campaign, which is inspired by debate around crisp sandwiches among consumers on social media. The campaign includes TV, shopper, digital, social and PR activities.
