Walkers is giving shoppers the chance to ‘Win Lunch Every Day For A Year’ with the return of its on-pack promotion of the same name.
Back for the fifth year in a row and live until 30 March, the promotion runs across Walkers Core, Walkers 45% Less Salt and Walkers Baked ranges.
It will be supported with a new TV campaign from February.
The chance to win one of 121 daily prizes spans across 45g grab bags, 32.5g standard packs, 70g PMPs and six-packs, as well as direct-to-consumer 20-packs.
A total of 8,470 prizes throughout the promotional period are up for grabs including, of course, free lunch every day for a year.
To enter, shoppers need to buy a promotional pack, scan the QR code, then enter some details online.