Walkers has unveiled three new limited-edition meaty and cheesy flavours that are – oddly enough – vegan friendly.
Verified by The Vegan Society, the new Unbelievable! Vegan Flame Grilled Steak, Grilled Cheese Toastie, and BBQ Pork Ribs flavours have launched to give shoppers alternative, vegan snacking options this Veganuary.
It has to be said though, that if you’re craving a packet of beef crisps a week into your meat-free diet then the lentil lifestyle probably isn’t for you.
The entire range is non-HFSS and available now in 5x24g formats. Flame Grilled Steak and BBQ Pork Ribs flavours are also available in 65g £1.25 price-marked packs.
The brand has also launched a new on-pack promotion that gives shoppers the chance to win £2,500 every day when purchasing any qualifying Walkers packs, up until the end of February. The promotion runs across the new Unbelievable! Vegan range, as well as the Walkers Core, Walkers 45% Less Salt and Walkers Baked ranges.
Commenting on the new range, Rachael Smith, Senior Marketing Manager at PepsiCo, said: “This innovation underlines our continued efforts to offer choice to consumers. By bringing meaty and cheesy flavours to market which wouldn’t ordinarily be identified as vegan, we’re hoping to kickstart 2024 by adding some more excitement to the category while helping retailers to maximise sales this January.”
