Walkers has launched a new TV advert continuing its celebration of its more unusual flavours, and the regions in which they’re loved.
The ad tells the story of the great lengths snack lovers will go to for their favourite, aiming to drive awareness and trial of the flavours in order to boost snacks sales for retailers. It first aired on Saturday September 1, as Walkers continues to mark its 70th anniversary by championing six of its flavours and the respective region where they sell above the national average.
The advert opens with a Scot demonstrating his love for Walkers Pickled Onion by getting a tattoo of an ornate love heart with the words ‘pickled onion’ in the centre. It’s not only this eejit who’s a fan, but his whole family, as the next shot shows their arms aloft, all ready to get inked.
Narrated by Gary Lineker, the advert then takes viewers on a whistle-stop tour of Britain’s flavour fans, before closing with Lineker encouraging consumers to ‘try them all’ to be in with a chance of winning £5,000.
Andrew Hawkswell, Marketing Manager at PepsiCo, commented: “Our latest TV advert further champions our more unusual flavours and encourages people to discover them all. Our tongue-in-cheek storyline highlights four of the six regions who particularly love certain flavours: Pickled Onion in Scotland, Smoky Bacon in the Midlands, Marmite in the South West and Beef & Onion in Wales.
“Following the campaign launch in July, the six flavours have undergone a pack design makeover to elevate their regional credentials, as well as carrying an on-pack promotion to further increase sales. We anticipate the TV advert will drive national conversation and debate as snack fans try all of the flavours before declaring where their allegiance lies.”
Substantial marketing activity, including digital and in-store advertising, kicks-off this month to support the regional favourites campaign.
