Walkers is back on screens with a new marketing campaign to remind consumers that Walkers Family snacks multipacks – Wotsits, Quavers, French Fries, Squares and now Monster Munch – contain fewer than 100 calories per pack.
An updated tongue-in-cheek TV ad shows consumers who are surprised and delighted when they find out that Walkers’ family snacks brands are 100 calories or less per multipack inner.
The ad is bolstered with shopper, digital, out-of-home and social media activities, alongside an influencer campaign featuring comedian Arron Crascall. Walkers also has a social media competition lined up, where consumers will have the chance to win £1,000 when they send in a picture of their best surprised face.
Katherine Cook, Marketing Manager for Walkers Snacks at PepsiCo, said: “We are thrilled to be supporting our snacks portfolio for a second year running to build further awareness that our multi-packs are 100 calories or less per pack! Plus, we are pleased to bring 45-year-old family favourite, Monster Munch, known for its punchy flavours, into the activation as our hero brand this year.”
The 2022 campaign reinforces Walkers’ ambition for 50% of its snack sales to come from products classified as non-HFSS, or from products sold in portions of 100 calories or less by 2025.
The campaign runs until 9 October 2022.
