Walkers has added a new Smokin’ BBQ Sauce flavour to its core range.
The brand said the move will help retailers meet shopper preferences for their favourite flavours, with BBQ seeing the largest growth in popularity over the past year.
Walkers Smokin’ BBQ Sauce is available now in a variety of formats, including a 45g grab bag (RSP £1), 25g multipacks of six (RSP £2) and a 70g £1.25 price-marked pack. Grab bags come in cases of 32, while the multipacks and PMPs are in cases of 18.
Stephanie Herbert, Walkers Senior Marketing Manager, commented: “We know that shoppers are constantly on the look-out for bold, great tasting flavour variations of their favourite snacks.
“Through this, we have seen BBQ become the most requested flavour on social media, so there was no better time to combine these two trends to launch our new Walkers Smokin’ BBQ Sauce SKU.”
