Walkers is launching new price-marked-packs to its core ranges, including Walkers standard bags, Wotsits and Quavers at 50p.
The new PMPs will be available from the end of June for a 12 week period in a bid to drive incremental sales.
Matt Goddard, Field Sales Director at PepsiCo, commented: “We’re thrilled to be launching our latest range of PMPs to demonstrate our continuing support for independent retailers. Walkers PMP crisps sell on average 20% quicker in impulse than non-PMP variants and, with the move back to 50p, we expect that to accelerate even further.”
Walkers standard PMPs are currently growing at +10.7%, and these seven value packs all sit within the top 30 single-serve best sellers.
According to Him!, 61% of shoppers say knowing a shop sells PMPs makes them more likely to visit, with 55% of shoppers agreeing it would make them switch from their preferred brand, demonstrating a clear opportunity for retailers.
To help impulse retailers capitalise on sales offered by the new 50p PMPs, Walkers is producing stackers, in-store POS and display materials to help engage with shoppers.
Commenting on merchandising the range, Matt Goddard added: “Our research shows that one in four convenience shoppers buy crisps, snacks & nuts on impulse, so maximise on these purchases through great visibility around your store. More shoppers buy single serve CSN when it is merchandised front of store with juice and sandwiches.”
