Walkers is launching new reduced-size cases across its core range. The move should help improve cash flow for customers, delivering lower costs and faster sell-through while ensuring fresher stock.
The new 32 case format, which replaces the previous 48 case version, will be available this month and is part of a major move from PepsiCo to help continue support the impulse channel.
As part of its investment programme, PepsiCo will be implementing and developing a number of initiatives including further price-marking, as well as extending coverage of the field sales team. PepsiCo’s sales development representatives will be covering over 30,000 stores every eight weeks to offer retailers category and sales advice.
The new 32 case format will be available across the Walkers, Doritos, Quavers, Wotsits, French Fries and Squares portfolio, covering standard ranges, and pricemarked packs.
Nick McGrath, Senior Sales Director, Impulse Channel at PepsiCo, said cash flow was a key concern for customers: “We are delighted to be able to offer a new 32 case format as it will improve accessibility and help more retailers stock the best-selling brands. It’s a significant investment, but we are proud to be able to respond to our customer requests.”
