Walkers has launched a competition offering retailers the opportunity to win £1,000 to support their local neighbourhood. There are 10 prizes up for grabs.
To enter, retailers must purchase two cases of any £1 RSP price-marked packs (PMPs) from a range of qualifying products before 9 August.
Mike Chapman, Wholesale Trading Director at PepsiCo, said: “Convenience stores are such an integral part of local communities, and retailers have gone to great lengths over the past few years in supporting their customers through unprecedented times. With this competition, we want to give back and acknowledge the great support that retailers have provided, especially in recent times.”
RSP PMPs have seen value growth of 9% within the savoury snacks category and are the number one contributor to crisps and snacks growth in value vs other segments. With RSP PMPs now accounting for 41% of crisps and snacks sales in the savoury snacks category, growing at +22.1% in the past two years and +10.3% compared to 2021.
Chapman added: “Shoppers are increasingly planning in advance more often when and where they shop, and therefore those retailers who choose to offer value for money through RSP PMPs can look to attract customers, help encourage repeat shopping trips, and increase their savoury snacking sales.”
