Walkers has teamed up with Warner Brothers to mark the release of A Minecraft Movie with an on-pack promotion and limited-edition themed packaging across its Wotsits, Quavers and Monster Munch brands.
Running until 18 May, the promotion gives shoppers the chance to win prizes including A Minecraft Movie cinema tickets, hoodies, t-shirts and backpacks every hour between 6am and midnight. Those who purchase a qualifying pack and enter the competition will automatically be added into a grand prize draw. This gives entrants the chance to win a trip for two to Hollywood.
The partnership spans a variety of SKUs and formats, from PMPs to sharing, grab bags and multipacks.
A Minecraft Movie launches exclusively in cinemas from 4 April.
