Following the launch of Max Flamin’ Hot in January 2015, Walkers is continuing to expand its range with two new flavours: Max Flame Grilled Steak and Max Cheeseburger. The new 50g packs are available now with an rrp of 75p, with the Cheeseburger variant exclusive to impulse.
To help retailers maximise sales offered by the new flavours, Walkers is producing a three case stacker for the packs, which will also include the Paprika SKU.
Matt Goddard, Head of Field Sales at PepsiCo, commented: “As Walkers Max continues to grow, we’re delighted to be extending the range with two new and exciting flavours, which will be available exclusively for impulse retailers. At PepsiCo we’re committed to delivering unique products and flavours to help support retailers and ultimately drive category growth.”
