Walkers Max is giving football fans the chance to win a trip to the Champions League final in its latest on-pack promotion.
The competition runs from 20 January until 23 March 2025 across 50g, 70g PMP and 140g promotional packs of Walkers Max.
There are 1,610 instant-win prizes up for grabs, including 1,330 Champions League hoodies and 280 Champions League footballs.
The grand prize includes two trips for two to the Champions League final in Munich on 31 May 2025, complete with tickets, travel, accommodation and £500 spending money.
To enter, shoppers simply need to purchase a qualifying pack of Walkers Max and follow the instructions provided.
Wayne Newton, the brand’s Senior Marketing Director, commented: “Football is more than just a sport, it’s a cultural moment that brings people together, and Walkers Max wants to be at the heart of these occasions. With this on-pack promotion, we’re not just offering shoppers a chance to win incredible prizes but we’re also elevating matchdays and cementing Walkers Max as the go-to snack for football enthusiasts.
“This promotion positions Walkers Max as the ultimate snack companion for all football occasions and adds some excitement to the crisps, snacks and nuts category while helping retailers to increase sales by driving more snacking occasions by attracting new customers and encouraging repeat purchases.”
