Walkers is set to launch a ground-breaking new promotion in partnership with ITV that will capitalise on the ‘Big Night In’ occasion.
Kicking-off tomorrow (February 17), the promotion will give consumers the chance to grab prizes live on Saturday night TV, with the big winners announced during the ad breaks of shows such as Saturday Night Takeaway and Britain’s Got Talent.
The promotion will run across Walkers sharing packs, Mix Ups and Bugles.
Walkers will host three advert spots every Saturday night, the first showcasing the headline prize of the week. The second will remind consumers to enter their on-pack codes. The final spot will announce the week’s top prize winner live on ITV.
Prizes include £5,000 cash or a holiday for four people, in addition to thousands of others including days out, movie downloads and gift vouchers.
Rachel Holms, Senior Marketing Director at PepsiCo, said: “We are the first brand in the UK to utilise Messenger codes on-pack for competition entry and this is also the first time we have announced winners live on TV. We’re confident that these initiatives will drive mass participation and excitement with consumers. Our TV adverts every Saturday night will be unmissable and the prizes will mean people won’t want to miss out.”
The promotion will be supported by in-store and digital activity. To enter the weekly draw, consumers need to buy a sharing pack and either scan the Messenger code or visit walkers.co.uk/winlive and submit it there.
SKUs running the promotion include Walkers core 175g sharing packs (Cheese & Onion, Salt & Vinegar, Ready Salted, Prawn Cocktail), Bugles 110g packs (Cheese, Sour Cream & Black Pepper and Southern Style BBQ) and 120g Mix Ups (Cheese, Spicy and Meaty).
