PepsiCo is launching Walkers Grab Bags in pricemarked-packs at 75p across the Walkers core brands. The new packs will be available from the 1st of November.
Matt Goddard, Field Sales Director at PepsiCo, commented: “We’re delighted to be launching Walkers 75p price-marked grab bags. PMPs are leading the way with 57% of shoppers looking for value and by stocking Walkers grab bags at 75p, retailers have the opportunity to increase sales by 7%.”
To help impulse retailers capitalise on sales offered by the new PMPs, Walkers is producing a three case stacker including best-selling lines to help engage with shoppers.
