Following on from the launch of Walkers 50p pricemarked-packs, PepsiCo is rolling out Doritos PMPs at the same price.
The new Doritos 50p PMP formats will feature PepsiCo’s latest #GAMEREADY on-pack promotion which celebrates its sponsorship of the UEFA Champions League by giving away match trips. The #GAMEREADY promotion offers the chance to win a pair of tickets and money to help cover travel and accommodation expenses.
Matt Goddard, Field Sales Director at PepsiCo, commented: “We’re delighted to be launching Doritos in 50p PMP formats; by reviewing and extending our ranges on an ongoing basis we continue to demonstrate our support for independent retailers and the CSN category.”
According to Him!, 61% of shoppers say knowing a shop sells PMPs makes them more likely to visit a store, with 55% of shoppers agreeing it would make them switch from their preferred brand, demonstrating a clear opportunity for retailers.
Goddard added: “The UEFA Champions League brings great opportunities for PepsiCo and for retailers. Our #GAMEREADY campaign is built around the nation’s love for football and we expect it to be extremely successful.”
The PMPs are available across 40g packs of Doritos Tangy Cheese, Cool Original and Heatwave varieties. Walkers has produced a three case stacker to help with shopper engagement.
