As part of its continued partnership with the UEFA Champions league, PepsiCo has unveiled new limited-edition packs across its Walkers core range.
The packs feature former footballers David Beckham, Thierry Henry, Lionel Messi and Gary Lineker, as well as current England women’s captain Leah Williamson.
Furthermore, the packs give consumers the chance to win £500 every 90 minutes until 14 July. To enter, shoppers need to purchase a promotional pack of Walkers, scan the QR code, then register their details and pack code on the website.
To celebrate the new limited editions, Walkers is giving retailers the opportunity to win one of three ultimate football experiences. To enter, retailers must purchase two cases of Walkers Ready Salted 70G PMPs and text FOOTBALL followed by a space, their full name, business name and postcode to 85100.
Winners will be given two tickets to the UEFA Champions League Final, including a two-night hotel stay and transfers to the game and back. They will also receive a store makeover, including football-themed POS to help them maximise the summer of football.
These latest activities form part of Walkers’ new fully integrated campaign, ‘No Walkers, No Game’.
Rachael Smith, Senior Marketing Manager for Walkers, commented: “The limited-edition packs and on-pack promotion will give shoppers the chance to celebrate the football season with Britain’s most-loved crisp brand.
“With several million people estimated to be tuning in to watch UEFA Champions League Final, retailers can utilise these launches to maximise the sales opportunity.”
