Walkers is offering the chance to scoop a holiday in its latest on-pack promotion. Consumers can win one of 20,000 seven-night breaks for four to one of 26 worldwide destinations.
Available from 18th April, packs of Walkers will include a code linked to a letter of the alphabet that can be used to spell a destination of the consumer’s choice. To be in with a chance of winning, shoppers must collect the letters to create the name of the destination they wish to go to. To help with the search, the public can increase their chances of success by exchanging letters with their family and friends. Additionally, shoppers of single serve promotional packs only will have the chance to win 250,000 instant prizes, including designer sunglasses and cameras.
Thomas Barkholt, Marketing Director at PepsiCo, said: “This exciting new on pack promotion from Walkers will provide a huge opportunity to engage with both our retail customers and shoppers. We’re confident the packs will fly off the shelves as consumers begin to plan their summer getaways.”
The on-pack promotion will be available across the Walkers Core range in both singles – as a 50p PMP – and on multipacks (rrp £1.50).
