Following the launch of its Extra Flamin’ Hot range last year, PepsiCo has rolled out limited-edition Walkers Extra Flamin’ Hot.
The new non-HFSS flavour joins the existing Extra Flamin’ Hot line up of Walkers Max, Doritos and Wotsits Crunchy variants, and is available from now until the end of February.
It comes in a 150g sharing pack (outers of six, RSP £1.65), a 70g price-marked pack (outers of 15, RSP £1.25) and a 45g grab bag (outers of 32, RSP £1.10).
The launch is supported by a multi-million-pound marketing campaign that includes TV, social media, digital, out-of-home and PR activities.
