Walkers has launched its first-ever taste guarantee promotion across its ‘Better For You’ ranges, in a bid to drive sales and tackle misconceptions regarding taste in the segment.
The ‘Better For You’ portfolio covers a range of PepsiCo products including reduced fat, wholegrain and corn snacks like Snack-A-Jacks, Sunbites and Walkers Oven Baked.
Packs include a distinctive flash to generate stand-out on shelf, stating “Great taste guaranteed, or your money back”.
Walkers Oven Baked, the fastest-growing brand in the segment, recently returned to TV with a new tag dedicated to the year-long taste guarantee campaign on the brand.
The campaign, a first for Walkers, will run across the three brands for the whole of 2019 and will be supported with a full marketing plan including TV support, influencer campaign, digital, on-pack flash, sampling and in-store stackers and POS.
Michal Iwasyszyn, Marketing Manager for the Better For You portfolio at PepsiCo, said: “We know that shoppers’ number one concern when choosing smarter snacks is the perceived taste, but as soon as people taste our products, the repeat purchase rate is phenomenal.
“Snack-A-Jacks, Sunbites and Walkers Oven Baked are all great tasting so we have no doubt that this campaign will be a real success for retailers.”
