Walkers is continuing to expand its portfolio into the savoury snacks market with new Crispy Thins from the Sensations brand.
Available now, the Sensations Crispy Thins range features the same flavour combinations as Walkers Sensations. The crackers are baked in the oven until golden brown to create a light and crispy texture and then seasoned whilst warm with Thai Sweet Chilli, Mexican Fiery Sweet Chipotle, and Caramelised Onion & Balsamic Vinegar flavours.
Thomas Barkholt, Marketing Director, commented: “We are incredibly excited to expand the Sensations range into another segment with Crispy Thins, which taps into a macro trend of shoppers’ broadening their repertoire into savoury snacks, but still with all the flavour they would expect and love from Sensations.
“We have developed the range in response to research, which identified that younger couples have distinctive needs and are looking for sophisticated products and adventurous flavours. The new launch will help drive incremental sales for retailers whilst also boosting category growth.”
Heavy levels of shopper marketing and in-store support are planned to raise awareness of the new range.
Sensations Crispy Thins will be available in sharing bags with an rrp of £1.99.
Sensations has also launched two new flavours within the existing Sensations crisps range: Moroccan Spices with Sweet Tomato and Gently Infused Lime with Thai Spices.
