Walkers has launched four new limited-edition Local Taste Icons flavours, inspired by the UK’s best-loved local restaurant dishes.
Available now, in multipacks of five, grab bags and £1 price-marked packs, the line-up includes Madras Curry, Thai Green Curry, Fish & Chips and Chicken Burrito variants.
A supporting on-pack promotion also aims to drive footfall to local restaurants by offering a £5 off discount at participating eateries. Packs direct shoppers online where they can search for a local restaurant and claim £5 off using a QR code voucher.
The launch will also be supported with a light-hearted TV campaign airing across September and October and in-store media, social media and out-of-home advertising.
Katherine Cook, Walkers Senior Brand Manager at PepsiCo, said: “The new limited-edition flavours will help to add excitement to the crisps segment, allowing retailers to offer their shoppers something new and drive sales.
“We have developed a bespoke in-restaurant point of sale kit to drive passing football to local establishments, digital assets and also worked with independent retailers to provide them with customisable posters to direct their shoppers and staff to their nearest local restaurants.
“In essence, this campaign will help to bring communities together after a challenging 18 months, giving independent businesses an innovative way of supporting each other.”
