Walkers Max is launching two new flavours into the impulse channel: Max Salt & Malt Vinegar, a new addition to the core range, and limited edition Max BBQ Pulled Pork.
The new flavours are available now with an RSP of 80p (50g).
PepsiCo expects the latest additions to the range will drive category growth, and has produced a specially-branded stacker to encourage trial.
Hüseyin Tulpar, UK vice president for impulse sales at PepsiCo, commented: “We know that shoppers enjoy trying new flavours and we expect Pulled Pork to do particularly well, as it was voted as the favourite flavour in a previous Walkers ‘Do Us A Flavour’ promotional campaign beating five other strong contenders.”
