Walkers has extended its £1 PMP range to include Squares Salt and Vinegar flavour, French Fries Cheese and Onion flavour and Walkers Max Steak.
The new Walkers Max Steak PMP will be available from this week, while the Squares and French Fries PMP formats are available now.
In the convenience channel, Walkers says its PMP crisps sell on average 15% quicker than non-PMP variants. Furthermore, research from the brand indicates that Max, Squares and French Fries are customer favourites, and Walkers is confident that the new PMPs will be very popular and perform well for retailers.
“We’re thrilled to be adding to our existing £1 PMP offering with the addition of three new packs,” said Hüseyin Tulpar, UK Vice President for Impulse Sales at PepsiCo. “We know shoppers buy into the PMP format as Walkers already has eight out of the top 10 best-selling £1 PMP lines.”
