Walkers is supporting its recent launch of Christmas dinner-flavoured crisps – including a Brussels Sprout variant – with a new TV advert that aims to spark debate across the nation.
The TV campaign runs throughout the festive season, supported by digital and in-store activity.
The ad brings to life the Brussels Sprout debate amongst consumers. With Gary Lineker as narrator, it follows both lovers and haters of the tiny cabbage throughout Christmas Day. The ad’s intention is to encourage people to decide whether they’re a #SproutLover or #SproutHater, and fuel debate this Christmas.
Andy Hawkswell, Marketing Manager at Walkers, commented: “The new flavours have already got the nation talking, and the sprout-filled TV campaign will further fuel that debate, with the use of #SproutLover and #SproutHater.
“We’re confident that the new Christmas TV ad will ensure that the Walkers Christmas flavours are front of mind with shoppers, ultimately driving sales for retailers as we enter the festive months.”
