Cadbury Dairy Milk is set to launch Cadbury Dairy Milk Marvellous Creations – two “wacky yet wonderful” flavour combinations covered in Cadbury Dairy Milk chocolate.
‘Jelly Popping Candy Shells’ combines popping candy, jelly and sugar coated chocolate candy pieces and ‘Cookie Nut Crunch’ delivers a sweet and salty taste sensation with a balance of biscuit pieces, crunchy nut caramel and chopped roasted nuts. Both variants are available as a 200g tablet to share.
And it’s not just the taste that’s out of the ordinary; its curiously shaped crazy paving bar brings fun and excitement to every piece, with a marvellous mould of zany shapes and patterns to choose from. From the distinctive new candy striped packaging to its deliciously surprising taste and texture, both variants ensure that every bite is different and ‘out of this world’.
Cadbury Dairy Milk Marvellous Creations will be supported by a £7m UK marketing investment in 2013, including high-profile TV advertising impactful outdoor and playful experiential activity bringing excitement and intrigue to consumers across the country, alongside sampling, PR, social media, digital campaigns.
Matthew Williams, marketing director at Mondelēz International, said: “Our chocolate creators have tried and tested all manner of crazy concoctions – we left no stone unturned in our quest for the most marvellous combinations we could find, and we think we’ve found the magic formula with Jelly Popping Candy Shells and Cookie Nut Crunch. You won’t find anything quite like this on the shelves at the moment.”
Cadbury Dairy Milk Jelly Popping Candy Shells and Cookie Nut Crunch are available as 200g tablets priced at £2.49 (rrp), in cases of 12 for Cookie Nut Crunch and 14 for Jelly Popping Candy Shells, with a shelf-ready pusher POS. They will also be available in 47g bars, in cases of 24, priced at 59p (rrp), with an initial Price Marked Pack at 50p (rrp) at launch.
