Volvic has launched a new campaign that encourages shoppers to stick to their New Year’s resolutions while keeping hydrated.
‘One Resolution You Can Stick To’ includes digital, social media and sampling activity. It forms part of the brand’s overall media investment of £3.8m for 2018.
The campaign coincides with the launch of a new, sleek bottle shape for the Volvic plain portfolio. The new 50cl bottle will be available to retailers from this month. In addition, the brand will roll out a 75cl sports cap format later in 2018.
Tom Hickton, Brand Lead on Volvic UK & Ireland, commented: “Our Q1 campaign is all about finding ‘One Resolution You Can Stick To’. We want to inspire the nation to find their inner strength to stay on track to achieve their goals, and we’re looking to encourage them to choose Volvic as their brand of choice to stay hydrated along the way.
“We’re also excited to present the fresh, distinctive bottle shape across the Volvic plain 50cl and the brand new 75cl formats. We know that shape, functionality, look and feel of a water bottle are all important considerations for shoppers within this category. Initial research has shown that the new design delivers fantastically against these attributes. We recommend that retailers stock up on the 50cl format now to meet demand and look out for the 75cl Volvic plain bottle later this year.”
