Volvic has launched a new look across its entire plain, sparkling, Juiced and Touch of Fruit ranges. Owner Danone says the new look gives the brand a fresh, modern twist and creates a more consistent, iconic look across Volvic’s different ranges.
Alastair Strang, brand lead for Volvic said: “We are thrilled to be bringing this new look for Volvic to British consumers. Consumer testing has shown us that this fresh new new look differentiates Volvic from its competitors and has a much stronger stand-out on shelf.”
Strang said that the new packaging was “just the beginning”, revealing that beginning this autumn, Volvic would be launching a £1m campaign across TV, social and above the line advertising.
The new look packaging will hit stores throughout August and September.
