Volvic has teamed up with Disney UK to release a range of Star Wars branded collectable, mineral water bottles.
The limited-edition bottles are available in five characters: Chewbacca, Stormtrooper, Darth Vader, C-3PO and Boba Fett. Families and fans of Star Wars across the country will be able to purchase them from December 1st, ahead of the release of the new film Star Wars: The Force Awakens in UK cinemas December 17th.
Volvic will bring the campaign to life in over 2,000 stores with life-size bottle stands designed like Star Wars characters and a suite of Star Wars display units.
Adrienne Toner, Volvic Brand Manager hopes the bottles will be a hit with Star Wars fans. “This is the first time we have launched character designed bottles in the UK, and we believe they are great for encouraging families to drink more water.”
Marianthi O’Dwyer, Vice President FMCG Licensing Sales EMEA, commented: “We know parents can find it a challenge to ensure their children are getting enough water each day, and children often pick food and drink with their favourite characters on, so these Volvic Star Wars bottles offer parents a fun and simple option.”
In 2006, Disney became the first major global media company to establish clear nutritional guidelines as part of the company’s ongoing commitment to creating healthier generations by making healthy living simple and fun. This includes developing nutritionally balanced foods for children using its brands and characters.
