VK gives mixed pack makeover

VK Mixed Pack

Ready-to-drink brand VK has revamped the design for its mixed pack and added its newest flavour, VK Watermelon, to the mix.

The watermelon variant was launched after coming top of a consumer survey to find a new flavour. It had a very limited initial roll out over Christmas when bottles were secreted in a small number of mixed packs.

Charlie Leaver, Brand Manager at Global Brands, said: “Having a look that appeals to the 18-24 audience is key and we know that the loud visuals of the new mixed pack will resonate with our demographic. The vibrant pack also makes for an eye-catching spot when on shelf, tying in with our fun coloured liquids and fruity flavours.”

To mark its 20th anniversary this year, VK has plans for a “huge” multi-channel campaign in May that will kick off a summer of activity for the brand.

The revamped mixed packs (10 x 275ml bottles, ABV 4%) are available now with an RSP of £10.

For more information call 01246 216000, email info@globalbrands.co.uk or visit globalbrands.co.uk.

  |    |  

Share on  

Read next

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.