RTD brand VK has relaunched its limited-edition Chocolate Orange flavour in time for Christmas.
The returning variant, which combines chocolate and orange flavours with triple-distilled vodka, features in the limited-edition 10 x 275ml VK Festive Mixed Pack, which has an RSP of £9.
The launch is supported by out-of-home advertising and an on-pack promotion that gives shoppers the chance to win one of 70 branded Christmas jumpers.
Holly Bolus, Senior Brand Manager for VK, commented: “Christmas is a key social season for our audience, with our customers stocking up on VK for pre-drinks and festive gatherings.
“Our seasonal flavours are always a hit, typically selling out fast, and by bringing back a fan favourite in VK Chocolate Orange, we’re making sure VK remains a go-to choice for nights out in the run up to Christmas and the New Year.”
