Ready-to-drink brand VK has capitalised on the popularity of its VK Mixed pack with the launch of the VK Blue Multipack.
The VK Blue Multipack contains 10 x 275ml bottles of VK Blue, the 4% ABV sparkling mixed fruit flavoured drink that launched the brand.
It is available to order now, directly from Global Brands and a number of wholesalers and symbol groups including Nisa, United Wholesale Grocers, United Wholesale Scotland, and JW Filshill.
The launch comes as larger pack formats in convenience have increased in value by 33.0% year on year.
Charlie Leaver, Head of Brand at Global Brands: “VK Blue is the original flavour that kick started it all, the founding SKU of a flavour-filled line-up that sees huge success in both the off-trade and on-trade.
“We’re thrilled to deliver a new pack combining the success of the biggest mixed pack in the total off-trade, our VK Mixed Pack, with our leading flavour Blue – a sure-fire success for our customers, especially as consumers look to larger pack formats to deliver value.”
