VK has launched a new Apple & Blackcurrant flavour following among poll of fans of the RTD brand.
More than 20,000 consumers took part in the #WeAreFlavour campaign. Flavour finalists included Peach & Lychee, Pineapple & Coconut and Lemon & Lime but it was Apple & Blackcurrant that emerged triumphant, with more than 40% of the final vote.
VK Apple & Blackcurrant (3.4% ABV) combines the taste of crisp apples with sweet, tangy blackcurrant.
It is available in 275ml and 70cl bottles and will also feature in VK’s Mixed Pack.
Holly Bolus, Senior Brand Manager for VK at brand owner Global Brands, commented: “Our consumers have spoken, and Apple & Blackcurrant is officially the newest flavour to join the party! Available just in time for the summer season, it’s the perfect refreshing option whether it’s a sunny BBQ, classic night out or enjoying the Euros.”
Bolus said the new addition to the range aligned with evolving flavour preferences among Gen-Z drinkers.
“The pairing of Apple & Blackcurrant is a flavour combination to watch across the category this year,” she added.
To find out more about VK and to stock the new flavour, contact the brand’s sales team.
