World of Sweets has revealed a brand new addition to its exclusive Vimto confectionery range: Vimto Zero Fruit Drops.
Full of original Vimto flavour and containing no added sugar, the Fruit Drops are made using real fruit juice and natural colours and are a source of Vitamin C. They are also compliant with England’s forthcoming HFSS regulations.
Vimto Zero Fruit Drops come packaged with a convenient flip top carton lid in branded shelf-ready display cases of 12 x 36.5g packs with a £1 RSP.
The new product is exclusively available from World of Sweets via hancocks.co.uk and the field sales team through telesales, website or app.
It sits alongside other recent Vimto confectionery launches including Vimto Fried Eggs, Vimto Giant Cables, Vimto Juicy Mixups, Vimto Shaker Cups and more.
Chris Smith, Marketing Communications Manager at World of Sweets, said: “Our exclusive Vimto confectionery range has always been popular amongst our customers and retailers, so we anticipate that the brand new Vimto Zero Fruit Drops will do exceptionally well in driving impulse sales.
“Since these sweets are also HFSS compliant, retailers have no restrictions on the sales and promotions of the product.”
