Vimto is giving its No Added Sugar portfolio a push, with a nationwide trade marketing initiative that includes POS, in-depot displays, coupons at till point and online advertising.
Vimto No Added Sugar sales have increased by 11% as the range grows six times faster than the No Added Sugar category. Vimto Remix, the new sub-brand which is also a No Added Sugar variant, has added more than £1.5m to the category since its launch earlier this year.
Ed Jones, Customer and Trade Marketing Manager, commented: “We know that as many as 54% of consumers are looking for low sugar in their purchases, however No Added Sugar only accounts for 21% of the soft drinks range stocked in impulse. This goes to show the scale of the opportunity, and we recommend that retailers and wholesalers stock up on Vimto No Added Sugar original and Vimto Remix to meet the growing demand.”
Vimto original No Added Sugar lines and Vimto Remix are available across the grocery, convenience and wholesale channels in squash, still, and carbonate PMP and plain pack formats.
