Vimto has teamed-up with confectionery distributor IB Group to launch Vimto Remix Sodapops.
The new lollipop is available in a Mango, Strawberry and Pineapple flavour, just like the Vimto Remix variant it is based on. Featuring a sherbet core, the lollipop is also suitable for vegetarians, contains real fruit juice and is made with natural colours.
The launch comes as Vimto revitalises its oldest confectionery licence – Vimto Original Lollipops – through the IB Group partnership.
The collaboration sees both Vimto Remix and Original lollies available across the country, with stock in all 20 Hancocks Cash and Carry sites.
Commenting on the partnership, Helen Hartley, Brand Licensing Manager for Vimto, said: “We’re also working together to create some tantalising new Vimto-flavoured treats, so watch out for several exciting launches over the next year!”
Vimto Remix Sodapops (RSP 10p) and Vimto Original lollipops (RSP 6p) are both available now in tubs of 200.
For sales enquiries email andy.leslie@hancocks.co.uk.
