Vimto has announced an addition to its Vimto Remix range – new Orange, Strawberry and Lime flavour, available from 1 March.
Joining Mango, Strawberry & Pineapple; Watermelon, Strawberry & Peach; and Raspberry, Orange & Passionfruit, the new variant also contains No Added Sugar and will be available in RTD, squash and carbonated formats.
The launch is supported by retailer and consumer promotions in the convenience channel, in addition to in-depot activity.
Vimto stands a record high brand value of £90.3m, with Remix worth £9.2m as part of total brand sales.
Becky Unwin, Senior Brand Manager for Vimto, said: “In terms of flavour popularity, Orange is second only to Cola, so it made total sense to further strengthen our Remix range with a zesty new variant. However, staying true to our refreshingly different roots, it’s orange with a tasty twist!
“We’re confident Vimto Remix Orange, Strawberry and Lime will be flying off the shelves this summer.”
Vimto Remix Orange, Strawberry and Lime is available in:
- 2-litre Fizzy – £1 PMP and plain pack
- 500ml Fizzy – £1 PMP
- 500ml still – £1 PMP and plain pack
- 1-litre dilute – plain pack
