Soft drink Vimto is teaming up with tiny chewy sweet Millions to create a soft drink-flavoured tiny chewy sweet named Vimto Millions.
The new flavour is available now, in a variety of formats, from a 40g countline to taper jars and a £1 PMP.
Vimto and Millions are targeting teen consumers with the partnership, taking advantage of Vimto’s popularity among 15 to 19 year-olds.
The Vimto brand continues to be supported by ongoing marketing activity, including a targeted digital campaign and social media activity throughout the year.
Helen Hartley, Brand Licensing Manager for Vimto said: “Vimto has had over 10 years of continuous growth, with almost six million buyers nationally. So we couldn’t think of a better time to partner with another long-standing successful British brand. We’re tremendously excited about the launch of Vimto Millions and are certain it will be a hit with customers.”
Sandra Fisher, Sales & Marketing Director at Golden Casket, added: “Millions aren’t just unique in shape and size, they’re known for their fabulously strong, punchy flavours. That’s why Vimto’s distinctive taste is the perfect fit. We couldn’t be happier to be launching such a one of a kind product, alongside another highly credible brand.”
Vimto Millions contains only natural colours and is suitable for vegetarians.
Pack formats available are:
- 40g countline (RSP 50p)
- 85g £1 PMP bag
- 227g taper jar (RSP £2.95)
- 27kg large jar (RSP 80p per 100g)
