Nichols is introducing a new bottle design across its Vimto squash range.
Currently rolling out into market, distribution is planned to be fully integrated by mid-summer. The launch will also be supported by the return of the ‘Find Your Different’ multichannel marketing campaign.
The new distinctive bottle features a contemporary design with fruit peel texture, which serves to highlight the ‘healthy hydration’ messaging the brand is passionate about by mirroring the real fruit contained within every Vimto squash bottle. The newly designed bottles remain widely recycled and made from 51% rPET. The brand is striving to achieve 100% rPET by 2025.
This summer will also see the return of Vimto’s Find Your Different campaign. Building on last year’s activity, the campaign will continue to drive overall brand engagement whilst showcasing Vimto’s broad squash flavour range and vitamin benefits through a multi-million-pound media investment. This includes advertising across TV and video-on-demand, airing from 20 June and in cinemas from 17 June, along with summer-long social and digital activity. The campaign is expected to be seen by around six million consumers.
Jenny Powell, Marketing Manager for Nichols, commented: “We are passionate about continuously developing our brand in line with consumer needs. This new bottle design highlights the importance of healthy hydration and the inclusion of real fruit juice within Vimto. As a business, we want to ensure that we’re creating a happier future for our planet by doing things the right way, and having widely-recycled bottles across our range also ensures we’re doing our bit.
“The return of our Find Your Different campaign allows us to engage with our consumers even further, encouraging them to find their different which is at the heart of the Vimto brand. This is a fantastic way for us to engage families and help them explore our range.”
