Battery manufacturer Varta has launched a new winter marketing campaign, which builds on last year’s ‘Varta loves…’ messaging.
The campaign “reflects the manufacturer’s love of people who are passionate about what they do and helps empower them with independence through its products”.
It includes out-of-home advertising and video on demand, with a combined reach of more than eight million consumers. Paid social media activity will spread the campaign’s message even further.
Hanifa Choudhury, Managing Director at Varta, commented: “We are excited to be kicking off this year’s consumer campaign, especially at such a key point in the year where our retailer partners benefit from increased spending over the festive period.
“Our latest advertising campaign truly showcases our wide range of products, and how we can support consumers in every aspect of their daily lives.”
Find out more about Varta, including how to become a stockist.
