Saputo Dairy UK has launched a new packaging design for its value Spread, Utterly Butterly.
Already rolling on to shelves, the new packaging features a ‘spin’ on the traditional Utterly Butterly logo, introducing an image of a daredevil wing walker atop a plane, in a nod to the brand’s aviation heritage.
Who knew that from 1999 until 2006, Utterly Butterly sponsored the AeroSuperBatics Wingwalkers – the world’s only aerobatic formation wing walking team?
Marketing Controller Emilie Grundy commented: “We’re really excited to launch this fun new take on our Utterly Butterly branding. Shoppers won’t fail to notice our new wing walker design and we hope it will both appeal to our loyal customers and attract new audiences.”
The new design features on all packs of Utterly Butterly Original and Utterly Butterly Lightly.
