Sandwich brand Urban Eat is positioning itself as a ‘One Stop Shop’ for food-to-go products with the launch of a new direct-to-store delivery service.
The service offers convenience retailers a range of branded SKUs that complement Urban Eat’s portfolio of sandwiches, wraps and snacks.
John Want, Marketing Director for Urban Eat’s brand owner Adelie Foods, said: “Our small range of complementary food-to-go products is made up of all the big hitters. This includes Wall’s, the number one savoury pastry brand in the channel.”
Pie manufacturer Pork Farms is also on the roster.
Commenting on the brand’s range, Want added: “We’ve extended the life of some of our top sellers to four days, which means that retailers can be reassured they can sell-through. To strengthen our proposition further, we have also introduced an online sale and return model so waste is clearly tracked and credit claims raised automatically.”
Adelie Foods also offers retailers POS materials, planograms and regular brand promotions.
