Food-to-go brand Urban Eat has launched ‘Urban Street,’ a regularly refreshed range of limited-edition products in street food-inspired, global flavours.
The first three products will land in chillers on 22 January and will be available throughout the quarter – or until stocks run out.
The trio kicks off a pipeline of Urban Street products launching every quarter in 2025, all available for three months at a time.
The debut line-up includes the Thai Green Chicken sandwich, packed with chicken in a zingy Thai-inspired sauce on Kalonji seeded bread; the Korean Chicken wrap, which combines chicken goujons, pickled slaw, gochujang ketchup and coriander mayo all wrapped up in a tortilla; and the Chicken Shawarma flatbread with marinated chicken in shawarma spices, pickled slaw and a garlic chilli sauce.
Designed to draw the eye in the chiller, the Urban Street selection stands apart from the brightly coloured packaging of the core brand portfolio, instead featuring black and white, hand-drawn illustrations with cultural cues around each flavour.
Retailers can stock up on the Urban Eat Festive range by contacting the Fresh Food For Now Company sales team on 0116 504 6601 or hello@foodfornow.co.uk. Requests can also be made via the Urban Eat website.