Urban Eat has unveiled a refresh campaign, to promote the food-to-go brand’s wider and improved range.
The move is designed to broaden the times of day consumers on the go access the brand to include breakfast, and any other moment hunger strikes.
The relaunch follows Urban Eat actively listening to its trade customers on what they need to sell more, with packaging improvements made to elevate its appeal, and increase the range’s ‘shoppability’ at the fixture.
The refresh includes updated recipes and fillings across the portfolio, new flavours, bigger eats, salads and pasta pots, and a wider breakfast offering, extending Urban Eat’s consumption occasions outside lunchtime. The packaging is also now 100% recyclable, with a bigger window and other design improvements to help with merchandising and to make the range easier to shop.
Wayne Greensmith, Head of Customer Marketing at brand owner Fresh Food For Now Company, said: “Our customers spoke, and we listened. Everything we have improved comes directly from their feedback.
“The refresh also comes following our 2021 brand relaunch; since then, we have kept up momentum, continuously making improvements to recipes, range and packaging.
“This is a demonstration of our commitment to working closely with our valued customers, into 2023 and beyond. We’ve got a lot more planned, so watch this space!”
Operators can contact the Fresh Food For Now Company sales team on 0116 236 1640 or email hello@foodfornow.co.uk or submit a request via the Urban Eat website.
